Sunday, 29 September 2013

Mediating An Insurance Coverage Dispute

I read a very interesting article today about a hypothetical insurance coverage mediation in a publication that you need to subscribe to in order to have access - so I cannot link to it here. But for those of you who have access, you can read the article in LexisNexis® Mealey's™ Litigation Report, Insurance Bad Faith Volume 23, Issue #16 · December 24, 2009. It is titled, "The Mediation", and was written by John J. Pappas of the law firm of Butler Pappas Weihmuller Katz Craig LLP.

My wife, Vickie Pynchon, is a full time mediator and arbitrator who writes a blog devoted to the practical and academic issues raised by commercial mediations and arbitrations called Commercial ADR. I passed the article along to her. She posted an interesting commentary on the mediation that John had described, with her thoughts about what the hypothetical parties might have done to better achieve their goals and how they perhaps in fact did.

As Vickie says, there is no right or wrong that you can point to with any certainty. My own take on these issues, based not on the academic training that Vickie has had, is that she is correct that the early offers and counter-offers in the stratosphere or the basement are a total waste of time and do nothing to define the ball-park that the players want to play ball in. I also agree with John's last comment in the endnote to his article: both fact and truth are difficult to pin-down in such a process, but are not necessary for resolution. That perhaps is the greatest lesson for those involved in mediations who want to resolve the conflict, as most any mediator will likely tell you at some point during the course of a long day.

Options When You Have Damage from a Prior Accident

A client called me yesterday with an interesting dilemma. Said that recently, when his car was parked on the street, it was hit by a Fire Truck on a call. Kind of unusual as Fire Truck Drivers are usually pretty good at what they do.

Nevertheless, he was concerned because on the same side of the car there was some damage from a prior accident and wanted to see if he could get that fixed at the same time. He also wanted to make sure the paint matched the rest of the car. So here's the advice I offered to Steve.

The insurance company is only going to pay for the damage that was a direct result of the accident caused by the Fire Truck. Nothing more, nothing less.

Your best bet is to make a deal with the body shop OUTSIDE of the parameters of the insurance company settlement. Here's why.

Anytime you repair a car there are some fixed expenses that are there regardless of the size of the job. The car has floor time, rack time, parts to order, paint booth time, drying time, set up the paint sprayer time, set up the sander time, on and on and on. The body shop will appropriately include most of that in the estimate for the insurance portion of the repair. Then the body shop might to ahead and fix your "other fender" for less because they have to go through all that set up stuff anyway.

Talk to your estimator at the shop see if you can't make a bettter deal. I bet you can.

Friday, 27 September 2013

New Minor Injury Guideline

The new Statutory Accident Benefits Schedule (SABS) came into effect September 1, 2010. Among the key amendments, there has been a reduction of medical and rehabilitation benefits from $100,000.00 to $50,000.00. In some cases, this will be further reduced to $3,500.00 under the new Minor Injury Guideline (MIG).

The MIG applies to accidents that occurred on or after September 1, 2010, and replaces the Pre Authorized Framework for Grade I and II whiplash associated disorders. Section 268.3 of the Insurance Act requires that the MIG be considered in any determination involving the interpretation of the SABS.

An insured person’s impairment comes within this Guideline if the impairment is predominantly a minor injury. “Minor injury” is defined in the new SABS as a “sprain, strain, whiplash associated disorder, contusion, abrasion, laceration or subluxation and any clinically associate sequelae”. Each of these conditions are further defined to specify the severity of each to move it out of the “minor injury” category. For example, “whiplash associated disorder” is defined as “a whiplash injury that does not exhibit objective, demonstrative, definable and clinically relevant neurological signs, and does not exhibit a fracture in or dislocation of the spine”.

The objectives of the MIG are to speed access to rehabilitation for persons who sustain minor injuries in auto accidents, improve utilization of health care resources, provide certainty around cost and payment for insurers and regulated health professionals, and be more inclusive in providing immediate access to treatment without insurer approval for those persons with minor injuries.

Many accident victims may now find their benefits reduced to $3,500.00 and if they do not have a tort claim, they may have little alternative for additional medical coverage. The Financial Services Commission of Ontario expects the MIG to capture 30%-40% of accident claims.

Section 18(2) provides for an exclusion from MIG if the insured person’s health practitioner determines and provides compelling evidence that the insured person has a pre-existing medical condition that will prevent the insured person from achieving maximal recovery from the minor injury if subject to the $3,500.00 limit. This exception raises the question of what the courts will consider to be “compelling evidence”.

Thursday, 26 September 2013

What is an "accident"? - Supreme Court of Canada


Justice Binnie, writing for the Court, has emphasized that in ordinary speech “accident” does not include ailments proceeding from natural causes.

In this case, the plaintiff had unprotected sex with three women and acquired genital herpes, which in turn caused an unusual complication that resulted in his total paralysis. The question at the trial-level was whether his paraplegia qualified as an accident (“bodily injury occasioned through external, violent and accidental means”).

The trial judge answered yes. This was affirmed by the Court of Appeal.

The Supreme Court of Canada today said no.

Justice Binnie noted in his reasons that the definition of “accident” has been the subject of much judicial discussion over many years.

Justice Binnie concluded by stating that an “accident” insurance policy should not be converted into a “comprehensive insurance policy for infectious diseases contrary to the expressed intention of the parties and their reasonable expectations.”

Further, at para. 63, Justice Binnie wrote, “To conclude that Mr. Gibbens’ acquisition of herpes was “an accident” despite the absence of any mishap or trauma other than the acquisition of a sexually transmitted disease in the ordinary way would simply serve to add sexually transmitted diseases to the list of Critical Diseases in the group policy contrary to the intent of the policy.”

What’s the lesson from this case? Perhaps it is this. A basic principle of accident insurance, which is often forgotten, is that an accident must be fortuitous and unexpected. Injury caused by accident does not include infirmity caused by disease or old age in the ordinary course. Accident insurance is not designed to provide coverage for events that will inevitably happen to us all, such as getting old or developing pain. There is no guarantee of a payout on any kind of insurance policy - except for paid-in-full life insurance given the fact that death is a certainty!

Alzheimer's Update: Good news (for once)

SoIB Gail S tips us to this recent story in the Dayton Daily News, recounting an award-winning therapy that's deceptively simple:

"Three years ago, Wright State University professor Dr. Govind Bharwani was given a challenge: Find a way to help people living with Alzheimer’s disease so they are less prone to becoming confused, agitated, withdrawn and falling."

And it appears that he has, in fact, succeeded:

"The therapy works by providing each person with their own “memory box” filled with family photos, books and movies they love and other special items."

Once you think about it, it's kind of intuitive: one of the reasons that Alzheimer's patients become so frustrated is that loss of "connection" to the world. I recall that, with my mother, I eventually realized that she wasn't having "good" days or "bad" ones, so much as "today she's in her own world" versus "our world" days. What better way to restore (or at least enhance) that connection than re-establishing treasured experiences?

Another benefit is that this is all done with no drugs, which can be expensive and often have undesirable side effects. Research is now continuing to see how (or if) this can be applied to those living at home with this dread condition.

Wednesday, 25 September 2013

Euthanasia in Netherlands up 13% in 2012

“The number of Dutch people killed by medical euthanasia has more than doubled in the 10 years since legislation was changed to permit it, rising 13 per cent last year to 4,188 . . . One explanation for the steep rise of Dutch cases is the introduction last year of mobile euthanasia units allowing patients to be killed by voluntary lethal injection when family doctors refused.”

Is this bad news or good news?  Does the growing use of euthanasia mean the Dutch are actually becoming less happy?  Could it be the Dutch are less happy than Americans - even though - on the prestigious, European-based "Happy Planet Index" - Netherlands ranks 67th while the U.S. ranks only 105th?

Even after 10 years, I still think it's not yet possible to know the answers to these kinds of questions.  We can measure transactions and form opinions, but can those tell us whether the Dutch are doing the right thing?  I think not.  And besides, what does euthanasia have to do with happiness?

Decisions about caring for people at the end of life remain among the most significant and difficult decisions facing families today.  The Dutch model for euthanasia is a meaningful effort to help families deal with these decisions and therefore deserves the careful observation and analysis that it is receiving.

Officially the Dutch model relies on families and family physicians to reach decisions about euthanasia. That does not entirely avoid the future possibility that someday, the Dutch national health care program, or some other government's program  - say, in the U.S. - may actually prescribe euthanasia as a matter of law or regulation, in order to save money. That’s my idea of the ultimate death panel.  Brave New World indeed.

History shows that governments insist on participating in financial decisions when they are paying for the outcomes.  In other words, a government health care program cannot pretend to be a fair and impartial third-party, because it is an interested participant in the outcome. It's a conflict of interests that won't go away.

How can America avoid that possible future?  For one thing, the public cannot afford to rely on lawmakers; we must do our best to watch what other governments  - such as the Netherlands - are doing.  And for another, we must watch what our own government is doing.

Employment Practices Liability

A popular insurance text starts with, “The growth of federal and state legislation dealing with employment discrimination and sexual harassment, the changing legal views on wrongful termination, and the increasing tendency of aggrieved parties to turn to the courts for settlement of such disputes have caused insurers to specifically exclude coverage for such employment-related claims in the commercial general liability policy.”

To fill this gap, a number of insurers are offering employment practices liability (EPL) coverage as an endorsement to the commercial general liability policy or as a stand-alone policy. Independently developed by each company, the EPL coverage forms vary by company, however, most policies are similar in terms and conditions.

EPL policies are usually written on a claims-made basis, which means that for a claim to be covered, it must occur during the policy term. Extended reporting periods from one to three years can be added for an additional premium.

In addition to damages paid for judgments or settlements, the cost of defense is covered. However, it is usually paid from the limit of liability, not in addition to the limit of liability. Most EPL policies specifically cover back pay. Back pay is commonly awarded to successful claimants in discrimination and wrongful termination actions.

Typically, the definition of “insured” in an EPL policy includes the corporation, its directors and officers, its employees, and, in most policies, its former employees. Some policies limit the definition of “insured” to include only managerial employees.

The deductible for this coverage ranges from $1,000 to $250,000, depending on underwriting factors. One difference from other types of policies is that the EPL policy usually requires the insured to participate in losses exceeding the deductible. The amount that the insured contributes after the deductible has been satisfied is based on the “participation rate.” Participation rates are usually 5 to 10 percent, but can reach as high as 25 percent depending on underwriting factors.

Tuesday, 24 September 2013

To Shovel or Not to Shovel? Ohio law

As far as Ohio law goes, homeowners don’t have a legal obligation to shovel sidewalks due to a natural accumulation of snow and ice, but this doesn’t mean you shouldn’t at least try to maintain them.


In December 1993 the Ohio Supreme Court upheld this law when a guest attempted to sue a homeowner in Franklin County for a slip and fall outside of the homeowner’s house.

In the case Brinkman v. Ross, the court ruled that you are walking at your own risk when Mother Nature calls. The case stemmed from a visit by the Brinkman’s to the home of the Ross’ in February 1989. Ms. Brinkman slipped outside the Ross home breaking her ankle. She sued her hosts in Franklin County Court of Common Pleas. The court threw out the complaint, indicating that it had long been established that Ohio homeowners are not obligated to remove natural accumulations of snow and ice.

The decision was reversed in the court of appeals, saying that if a homeowner knows of a hazardous condition and invites guests to visit, there is an obligation to at least warn them. The case then went to the Ohio Supreme Court where the judgment was overturned.

It’s up to your guests and other pedestrians to assume that due to the nature of Ohio winters, there’s always a risk of a slip or fall due to the natural accumulation of ice and snow.


Local snow removal ordinances

Local municipalities may invoke snow removal ordinances. If your city or township has an ordinance that requires residents to keep walkways free of snow and ice, then you have a responsibility to maintain your sidewalks. Some Ohio cities with snow removal ordinances levy fines for not removing snow in a timely manner while others issue warnings.

However, a local ordinance does not automatically implicate a homeowner if someone slips and falls on their uncleared property.

Examples of local snow removal ordinances/requirements
Below are links to information and/or ordinances for a handful of Ohio communities. The Ohio Insurance Institute suggests checking with your local municipality on any snow removal policies or requirements. Many provide this information online.

INSURANCE TIMES AWARDS 2013

Panel 1

Broker Innovation of the Year

09:00 3 Dimensional Insurance Ltd
09:10 Avantia Group
09:20 Insurance Tailors
09:30 Insurancewith.com
09:40 Professional Insurance Agents LTD


National Broker of the Year

10:00 Hastings Direct
10:10 Oval Insurance Broking
10:20 Bluefin
10:30 Coversure
Personal Lines Broker of the Year

11:00 Be Wiser
11:10 NCI Online
11:20 The Insurance Factory
11:30 Higos
11:40 Hastings Direct
Training Programme of the Year - Broker

12:50 Aon
13:00 Bluefin
13:10 Jelf
13:20 Hastings Direct
13:30 Pound Gates
Commercial Lines Broker of the Year

13:50 Inspire Insurance Services
14:00 Pound Gates
14:10 Miller Insurance
14:20 Swinton Commercial
14:30 Gallagher Heath
Independent Regional Broker of the Year

15:00 Stackhouse Poland Ltd
15:10 Kingsbridge
15:20 Bennett Christmas
15:30 Gauntlet Enterprise
15:40 Autoline Insurance Group
Panel 2


Insurance Brand Campaign of the Year - Insurer to Broker

09:00 Zurich
09:10 Rural Insurance
09:20 NIG
09:30 Covea
09:40 Allianz Commercial
Insurance Brand Campaign of the Year - Broker to Specialist Audience

10:00 Animal Friends Insurance
10:10 Bennetts
10:20 Equity Insurance Partnerships
10:30 Bluefin Sport
10:40 Oval Insurance Broking
Insurance Brand Campaign of the Year - Mass Audience

11:10 LV=
11:20 Equity Insurance Partnerships
11:30 Hughes Insurance
11:40 Ageas
11:50 Direct Line for Business
Claims Initiative of the Year - Business Partner

12:50 Cunningham Lindsey
13:00 LAS Claims Management
13:10 GAB Robins
13:20 Direct Group
13:30 Validus-IVC
Insurer Innovation of the Year

13:50 AIG
14:00 Aviva
14:10 Zurich
14:20 NIG
14:30 Allianz
End Customer Service Initiative of the Year

15:00 GAB Robins
15:10 Covea Insurance
15:20 Ageas
15:30 Healthy Pets Insurance
15:40 Cunningham Lindsey
15:50 Jelf
Panel 3


Business Partner of the Year

09:30 EC3/Legal
09:40 NewLaw Solicitors
09:50 Acturis
10:00 Bexhill
10:10 Absolute Partnership
Loss Adjuster of the Year

10:30 Cunningham Lindsey
10:40 Garwyn
10:50 Crawford&co
Claims Initiative of the Year - Broker

11:20 Hastings Direct
11:30 Club Insure by NDML
11:40 Jelf
Training Programme of the Year - Insurer

12:50 AIG
13:00 Allianz
13:10 AXA Commercial Lines and Personal Intermediary
13:20 Sterling
13:30 UK General Insurance
Claims Initiative of the Year - Insurer

13:50 Allianz
14:00 Covea
14:10 AIG
14:20 Sterling
14:30 Zurich
MGA of the Year

15:00 Connoisseur Underwriting
15:10 Insurethebox
15:20 Arista Insurance
15:30 The Nexus Group
15:40 UK General Insurance Group

Monday, 23 September 2013

Red Nose on Insurers?

I thought it was appropriate to raise awareness of a practice employed by defendant insurance companies which the Government now recognise as being one of the factors behind the increasing number of personal injury claims in the motor industry.
Basically, defendant insurers are realising that there is money to be made in personal injury claims and so, when one of their insured has an accident, they are now quizzing them to determine whether or not they have a valid claim for personal injury. If they do, the insurer  ’sells’ the claim to one of their panel solicitors who acts for the insured against another major insurer.
We understand that the price or ‘referral fee’ for such claims can be up to £750 so it doesn’t take a genius to work out that it is quite a money spinner. Unfortunately, they are all at it which means that an insurer may make more money by selling claims but they are then having to pay out for more claims made against them!
So what do they do? Well, they blame claimant personal injury lawyers and claims management companies for driving up the number of claims. They back Lord Jackson’s reforms shouting loudly of ‘increasing lawyers fees’ and the ‘compensation culture’ – basically pointing the finger at everyone bar their own industry. Problem is of course they have been rumbled. Lawyers fees per claim can’t be increasing – they are fixed and Lord Young’s report on the ‘Compensation Culture’ concluded it was a myth created by the media.
So why change anything? Why bother looking at one way costs shifting, reducing success fees or removing recoverability of After the Event insurance? Why not ban insurance companies from receiving referral fees. In one fell swoop this would remove the incentive and would in one go reduce the number of claims.

Will ATE Insurance Survive?

Since the Jackson reforms came into force, we have been busy liaising with our panel of solicitors through visits and calls. The overall impression we get is that times are tough for them.
Many have yet to work out where they are going to get their work from – they were far too busy with the mass of work taken on prior to the changes to be able to make plans. Some firms have sorted themselves out but they are in the minority. Most if not all have a bleak outlook for the future and are thinking of moving into other areas of work – for example financial mis-selling claims.
The result of this is a significant downturn in ATE policy numbers. We are not alone. We are advised that numbers are down across the whole industry. When you couple the reduction in claims with the fact that solicitors are allowing clients to choose not to protect themselves with a policy (costing £80 for goodness sake!) then the future is looking ‘troubled’ for many ATE insurance providers.
The good news is the fact that historically, premium payments have been deferred until the end of claims. This means that most insurers have a lot in reserve but this is only going to shore things up for a year or two. What happens then?
Well I believe many ATE insurers will pull out of the market. It will not sustain large unwieldy organisations whose overheads drive up premiums. What will happen will be that there will remain a handful of specialist providers but I suspect premiums will rise as volumes reduce.
We will still be here. The numbers we are now insuring  means we will continue to do business and those numbers will improve as firms begin solving the problem of where their work will be coming from.
The ATE landscape will however have been irreparably changed as a result of the reforms.

Sunday, 22 September 2013

How Often Should You Be Tweeting?

A recent study conducted by Track Social looked at how often brands should be tweeting in order to get desired results. When reevaluating your insurance marketing strategy, have you thought about this factor? The amount of influence you have on your followers and community may be more than you realize. In order to engage and interact with them, you should be following best practices at all times.

The research followed the activity of major brands on Twitter to determine how the frequency of their tweets affected the amount of retweets they received in a given day. The results from the study indicated that tweeting strong and often is the best way to get your name out there. This is because the data collected showed that brands who tweeted 2-5 times per day got more retweets per tweet, up to 300%, compared to when they tweeted only once a day. Twitter is a fast moving social media outlet that is constantly evolving. This is why you must be committed to tweeting enough to get noticed by your audience, or your account may suffer.

Furthermore, after 5 tweets per day, the response per tweet decreased, suggesting that going higher than 5 may not benefit your insurance agency. Response per tweet is important to consider because it impacts engagement levels, the visibility of your agency and your message, and your overall reputation. Keep in mind that it is the response per day, rather than per tweet, that represents the total amount of interaction you are having with your consumers.

When you decide to tweet, make sure your message is worthwhile and interesting to your audience. It is important as an insurance agency to be saying something relevant and not tweeting for the sake of tweeting. It is possible to increase tweet frequency by managing your time well and altering your insurance marketing strategy. Taking these necessary steps will allow your agency to connect with your community on a whole new level!

Is Social Media Marketing Overwhelming You?

A recent post from Social Media Today takes an in-depth look at the overwhelming nature of Social Media Marketing.

Are you constantly thinking about all the “things you should be doing in social media” to help reach your business goals? Are you feeling a bit bullied by the thoughts “post here”, “tweet this” and “share”? If so, you are certainly not alone. Many of us begin to feel anxious by the never ending possibilities posed by social networking—and with everything you do on the Internet so instant, and so very public, it’s natural to feel a bit nervous. So what can you do to ease the social-induced tension?

Before you send your next tweet or update your status, take a moment to think to yourself:


  • Why am I doing this?
  • What purpose does this serve?
  • Is there a better way of doing this that is more in alignment with what goals I am trying to achieve?

Remember that social media is used to both build and strengthen your brand—and truly helps you position yourself at the forefront of your customers’ minds. Always consider how your social media efforts are helping to drive target traffic to your agency and strive to convey one, uniform voice on all social platforms you use. Remain true to yourself and true to your agency. Being genuine is key!

Saturday, 21 September 2013

How Well Do You Know Your Customers?


You may have a thorough understanding of your customers on a face to face level, but what about your community online? This may be a bit more difficult to tackle, especially if you have a large number of followers. As an insurance agent, you rely on your customer service skills to interact and connect honestly with your clients. Having this experience will allow you to transition easily into the digital sphere, where you can apply what you know in order to engage and learn more about your customers.

Some important goals to keep in mind when it comes to your insurance social media strategy include learning more about your audience so you are able to better direct your products and services. Also, allow your customers to get to know you better, not just as a business, but the people behind your business as well. Did you ever think about whether you not your audience has an idea of who you are and what your values are?

The reason social media should be utilized fully in your agency is so you can really get to know your customers, as if you are reading their minds. Notice that those you follow are always on their social accounts, sharing their every thought, preference, and desires. Use this to your advantage so you can get more in touch with who your audience is.

As for your agency, the more you open up, the better the response will be. What you put into your social efforts is exactly what you will get out of it, so remain dedicated to the community that relies on you the most. If you think about it from a customer’s perspective, you would agree that when you know about the people behind the business, you feel more comfortable and therefore, more likely to buy. Try creating posts about employee spotlights and even have agents post on the business page wall.

All of these suggestions are meant to help you work on engaging your audience more fully. Give your customers what they want in an authentic fashion. This will help you create an online presence that is inviting and friendly, which is exactly what you need to boost your agency upwards on the social ladder!

Why Having a Mobile Site is Important for Your Insurance Agency!


According to AdWeek, 72% of consumers believe it is important for brands to have a mobile-friendly site. So what does this mean? You should be going mobile with your insurance marketing strategy! Some studies show at least a third of companies don’t have a mobile-specific site, despite the fact that 67% of people say they are more likely to buy a product or service from this type of site. If you are ready to take your brand to the next level, here are some useful tips to join the mobile revolution.

Many modern consumers have smart phones, and with them, surf the mobile internet. Now they have access to anything and everything in the palm of their hands. Companies must get on board with this concept. Since people want the fast, inexpensive, and compatible option, joining the mobile revolution is one way you can catch the attention of prospects in the insurance industry.

Being sure your mobile site’s web design is responsive is a crucial part of the user experience. Here are some tips of what to include in your responsive design:


  • The design of the website should alter itself depending on the size of the screen being used, whether it is a tiny phone screen to huge flat screen television.
  • The content must be relevant to the mobile user. Instead of having long pieces of content, be straightforward and deliver a simple message.
  • The experience should be clean and easy to navigate through. The images and text should have the ability to be altered to best suit the needs of the consumer.
  • Advance your presence on the mobile web is by integrating social media onto the platform. This can help you engage your customers better and build your social media audience in the process.
  • Highlight your onsite blog. Install a plug-in that optimizes the blog for mobile browsers so visitors can scroll vertically and horizontally.
  • Shorten “dead time” on your site to help eliminate “bounce rates” for a friendlier experience.

Is your insurance agency ready to join the mobile revolution? Whether your clients are searching for your website on their mobile devices or computers, your company must adapt to their needs. In order to satisfy these requirements, you must understand the current value in a mobile friendly site. Work your way towards going mobile to not only earn trust, but build your business as well!

Friday, 20 September 2013

Stay organized and on top of your Insurance Social Networking!

With so many meetings, events, and tasks to complete during the day, sometimes you may feel overwhelmed. However, there are ways to organize your time efficiently, especially when it comes to your social media. The customer comes first, whether you are seeing them in person of having a conversation online. Therefore, by understanding and relating to your audience, you can enhance your skills!

According to Social Media Today, the two most common questions businesses ask when creating a social media presence are what should be posted on the platforms and how often should you be posting.  Typically, from these questions, the best place to start is by creating a social media editorial calendar.

The calendar should be a tool that will plan what content you want your audience to read about as well as getting your name out there. Three key components to consider include:



1. Human Resources

Rather than simply automating your posts, make them “human”. This means you can have someone within the company informing the audience about what’s going on in the office, contests in the works, and activities employees are involved in. In addition, whenever a blog post goes up on your website, you can set on which day you want to post that information on your social media networks.



2. Level of Engagement

There will be periods in the social media strategy where you will be boosting your level of engagement on selected platforms (i.e. for contests and giveaways). During these periods, dates should be booked to drive traffic to the different platforms and your insurance website. This can be done by tagging, putting up pictures, and sending out emails.



3. Search Engine Optimatization Tactics

Any search engine optimatization tactics that are planned based on content will influence your social media editorial calendar. You depend on your blog as a tool for content marketing, which is why you should plan when and what to publish based on the right day, right time, and the right keywords. These details should be listed in the calendar for individuals responsible for putting the plan into action.

Boastful drivers miss out on cheap car insurance


Motorists are a competitive bunch who often blur fact with fiction about the way they and other road users drive.


More than three-quarters (78%) rate themselves as above average when behind the wheel, while a 22% boast they are ‘excellent’ drivers.

Younger drivers thought most highly of their skills, with 26% believing they are ‘excellent’ on the roads.

But what drivers think and the truth about their skills seem poles apart.

One insurer, Aviva, collected 700,000 miles of driving data through a mobile phone app drivers activated to record their journeys in cars and vans.

Each driver had to clock up 200 miles to gain a rating between 1 (poor) and 10 (excellent).

The prize was up to a 20% car insurance discount.

Despite nearly 80% of drivers rating themselves as above average, the app only granted the maximum discount to 19%, while half of all drivers were rated average and gained a 10% off their premiums.

And while many of the drivers complained older drivers were unsafe, the opposite was true as drivers aged between 50 and 60 years old averaged a score of 7.5 out of 10 against an all-driver average of 7.0.

Other drivers picked on as unsafe include young men and van drivers.

The firm’s Heather Smith said: “We don’t believe such stereotypes exist and in fact, we believe that it’s how you drive, not who you are that matters when it comes to driving ability.”

The research also revealed that although most drivers learn their skills from their parents, half thought they were better drivers than their parents and 32% believed they were better drivers than their partners.

Men were most likely to over rate their skills – with 30% scoring themselves as excellent drivers, while only 16% of women bragged they were excellent.

Not only did men believe they were better drivers than women, they also consider they are more vigilant (40%).

Want to read more car insurance articles?

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Thursday, 19 September 2013

First Launches Van Insurance

First Insurance, your number one for insurance, is pleased to announce that van insurance has now been added to its comprehensive list of insurance policies, following the launch of First Van.


For many van owners their van isn’t simply a method of transport, but often the workhorse that powers the business. If you’re a tradesman for instance a van is your very livelihood, carrying your tools to and from jobs. That is why it is an absolute necessity to find the correct cover for transporting your products or tools.

As specialists in van insurance, First Van have both the knowledge and expertise to find you the best quote to meet your individual needs and, like you, take pride in our work so will always ensure customers are correctly covered, giving you full peace of mind to go about your business.

Whether you use a van for personal or commercial use, First Van is able to provide the expert cover you need for a full range of vans and commercial vehicles.

To celebrate its launch, First Van is also offering the following discount to customers:

£40 off to anyone who buys a van policy through our First Van website if they quote ref FVSM1

This fantastic introductory offer is valid until 30th June 2013, however after that date you will still be able to save up to 20% off your van insurance with First Van.

Finding a great deal on your van insurance really shouldn’t be a drag. Just take a few minutes to get a quote online and First Van can help you find a van policy to suit your needs and budget

How can I make my driving more eco-friendly?

With an increasing focus on environmental awareness in the motoring industry, there are some really simple ways to ensure your driving is as ‘green’ as can be. Whilst there are a whole host of options available when purchasing a new car or investing in new green motoring technology, for those on a stricter budget, simply changing your driving habits can result in more eco-friendly driving.


Reduce those emissions
Greenhouse gases, produced by cars and other vehicles, are responsible for helping trap the sun’s rays within the Earth’s atmosphere – the main cause of global warming. With global warming leading to extreme weather conditions, the melting of the polar ice caps and a rise in sea levels, reducing emissions is crucial as a means of decreasing this problem.

As car manufacturers introduce more eco-friendly cars into their latest production lines, with sales of electric and hybrid cars currently booming, driving in the future should become a more environmentally friendly experience, however it is still possible to reduce your emissions for any vehicle by following a few simple tips:

The most important thing to consider is whether driving is even necessary in the first place. The most environmentally friendly car will be the one at a standstill in the driveway as this isn’t producing any emissions at all. Take into consideration whether your journey can be made on foot, on a bicycle or by using public transport and if that’s the case, your emissions will be immediately reduced to zero!

With heavy, jerky and sudden movements putting a strain on the engine, one of the simplest ways to reduce emissions is by altering your driving style. Concentrate on smooth, flowing driving and if you were to see an obstacle ahead such as a traffic light, ease down on the brakes rather than accelerating fast then hitting the brakes hard.

Whilst we all ideally want to reach our destination as quickly as possible, the higher your speed, the more emissions your car will be producing so lowering your speed is a very effective way of reducing emissions.

We all love luxury features that come as standard in many new cars nowadays such as heated seats and air conditioning but these are responsible for using a lot of energy. Switching off internal components when you’re not using them will increase fuel efficiency and improve your green driving.

Ensure you remove any excess weight from your car. The more your car is carrying, the harder your vehicle needs to work to carry them around everywhere. If you have a roof rack on your car and only use it occasionally, it is worth removing as this will increase fuel consumption by causing aerodynamic drag.

Having your vehicle regularly serviced is key to ensuring it is running efficiently. Marked increases in fuel consumption could be the first sign of a faulty component or poorly inflated tyres. Provided you have a well-looked car you can be safe in the knowledge you are not wasting any energy whilst driving.

Keep your insurance company up to date
Whether you’re looking to invest in a brand new eco-friendly car or not, these tips should help you in reducing your carbon footprint and making you a more environmentally friendly driver. Were you to make modifications to your car, be sure to keep your car insurance company informed as this will likely affect your insurance premium.

Why Take Out Critical Illness Insurance?

Many of you will have considered taking out life insurance although it could be argued that not enough people have actually arranged such cover. However, very few will have taken out critical illness insurance perhaps because it was felt to be too expensive or the benefits were not that apparent.

critical illness insurance could pay off your mortgage
Critical illness insurance provides valuable cover at a time of need
After all, it is easier to understand life insurance and how it works. Quite simply, if you have a life insurance policy in place and you die the policy will usually pay out.

Critical illness cover does not appear as straightforward with so many different types of critical illnesses included in the policy and people can become confused as to when such a policy would pay out. Furthermore, you may be wandering why you would wish to arrange critical illness insurance.

Although there are many types of critical illnesses covered, the ones that tend to pay out the most frequently are for a heart attack, being diagnosed with cancer or having a stroke.

If you were to have one of these illnesses it could have a detrimental effect on how you run your life. For instance, you may find yourself confined to a wheelchair, need regular nursing care or need to adapt your home to better cope with the illness.

All of these things cost money and this is where a critical illness policy could prove beneficial. The proceeds of such a policy could be used to make your life that little more comfortable such as assisting in a move from a house to a bungalow if you find it impossible to get up and down stairs. The monies could be used to provide private nursing care.

If you were so poorly and had to give up work, thus loosing a substantial amount of your income, how would you maintain your mortgage repayments? A critical illness policy could provide you with sufficient funds to completely clear your mortgage and even to clear any other liabilities such as credit cards and loans.

A critical illness policy provides peace of mind in the knowledge that, should you suffer a specific critical illness, funds could be forthcoming to make your life a little more comfortable. You really should consider getting a quote

Life Insurance Claims Payout Myth

Why do some people think that life insurance companies will do whatever they can to avoid paying out what can be a substantial sum of money when they receive a claim following the death of a policy holder? On what basis do they come to that assumption?

All too often insurance companies come in for criticism when they refuse to pay out whether it be for life assurance, critical illness insurance, income protection insurance and health insurance to name but a few.

Legitimate life insurance claims will be met by life insurance companies
Your family can be assured that life insurance companies will payout for legitimate claims
You need to bear in mind that when you apply for life insurance you usually have to answer a number of questions relating to such things as your health, age, whether you engage in any hazardous pursuits, height and weight and occupation. A number of factors, including the answers that you provide, will dictate whether the life insurance company want to obtain further information about you and your health. In the later case, they may decide to write to your doctor and/or ask you to have a medical.

However, in many cases, they make their decision about providing you with life insurance on the information that you have provided on the life insurance proposal and that forms the basis on which they agree to provide the life cover. Therefore, it is vitally important that you answer the questions on the life insurance proposal truthfully and accurately.

If you deliberately provided the life assurance company with false information you leave yourself open to having your proposal declined without the policy even starting. If it does commence and you subsequently die during the term of the life policy and the life insurance company’s claims department find out that you have not disclosed relevant information about the likes of your health before the policy starts then they would be within their rights to decline the claim and not pay anything out. In which case the premiums that you have been paying, perhaps for years, would have been wasted and, worse still, your intended beneficiaries could struggle from a financial perspective as they would not receive the life policy proceeds.

Furthermore, why should policyholders who provide correct information potentially suffer because of those very few who do not disclose relevant information?

You may be interested in the following statistics that perhaps gives you some peace of mind that, as long as the information that you have provided to the life insurance company is correct, you need not worry about them paying out should you die.
Aviva, who are the largest insurance company in the UK, have recently provided the following information. In 2012, they paid out £475 million in respect of claims for life insurance, critical illness insurance and income protection insurance. The number of life insurance claims that they paid out against totalled 10,880 – that was 385 more than in 2011. About 99% of all life insurance claims were paid out with only 0.7% being declined because of non-disclosure on the part of the policyholder.

Wednesday, 18 September 2013

Reaching out to the Local Media to Get Your Insurance Agency’s Name Out There!

Have you been making an effort to get your agency’s name known in the community? There is a fine line to be mindful of when promoting your company. You don’t want to sound like you are bragging, entitled, or annoying about letting your community know who you are. However, you want to spread the word in a way that engages your customers so you will be in their minds when they have insurance questions, concerns, or needs. So how can you do this in a professional, appealing manner? Reach out to your local media friends!

Wondering where to get started? Whether or not you know someone in the journalism or media industry, you should make a real effort to network. You never know who knows who. Here are some tips to connect with the local media to enhance your insurance marketing strategy to get your name out there:
  • Get to know your local outlets by reading and watching the news. This can give you an idea of who you want to reach out to.
  • Identify the reporters, newspapers, TV, and radio stations in your community that you want to target. Collect their contact information and reach out to them. Also, be certain that they are a relevant connection and can really help your agency.
  • If you don’t feel comfortable calling, try composing a brief and direct email. Introduce your agency and describe why you want to make a connection with the particular local media source. This can be a “pitch” type of message, but keep it personal as well.
  • Offer an interview to a reporter if you are holding an event or attending one within your industry. Since you are an expert on insurance, a news source may be more likely to listen to what you have to say.
  • Make an effort to show how your story is significant, timely, and can impact the news source’s audiences as well as your own.
  • Promote your good news on social networks. If you share your coverage within the community about what your agency is doing, whether it is a charity event or receiving an award, your local media will have an easier time showcasing your value.
  • Your goal at the end of the day is to satisfy your customers with quality protection. However, in order to do so, you must communicate with other sources in order to get the word out there. Insurance is something everyone needs, so let the local area know you are the agency they can go to for support!

The September Social Schedule


Get those planners and excel sheets ready! We’ve got the September Social Schedule right here, right now.

Here are 15 social media ideas that will keep you from sitting idle on social:

1. On Monday September 2nd: Happy Labor Day!
2. In light of National Baby Safety Month, post an article or your own BLOG promoting baby safety tips for parents.
3. September is World Leukemia and Lymphoma Awareness Month. Be sure to recognize this and spread the word. There are always ways to support a great cause.
4. “By all these lovely tokens September days are here, with summer’s best of weather and autumn’s best of cheer.” –Helen Hunt Jackson
5. CALL TO ACTION: What is your favorite thing about the month of September?
6. Take a moment to Remember 911.
7. How about an Insurance Tip Tuesday post? “Is your teen heading off to college? Give us a call and we may be able to save you money on his or her auto insurance policy!” Fans and followers will want to hear ALL about a low mileage discount!
8. Remind fans and followers to check-in with their watercraft coverage (if applicable) if they are storing away summer toys.
9. September 16th is National Play-Doh Day. Embrace your inner-child!
10. Oktoberfest begins on September 21st. If there are local events going on, promote them!
11. CALL TO ACTION in light of Better Breakfast Month: Eggs or Pancakes?
12. Find a cool infographic on Pinterest (insurance-related or not!) and post it! There are plenty of health-related ones (for those who focus on health insurance.)
13. September 22nd is Business Women’s Day! Give a special shout out to all the working ladies—especially the ones working for your agency!
14. Fun Fact Friday; Insurance Style! “Did you know that increasing your deductible will result in a lower monthly premium?” This may seem like common knowledge to you, but your fans and followers may be surprised!
15. September 27th: Happy Birthday, Google! (What would we ever do without you?!)

We hope that these ideas have sparked some creativity inside you. There are plenty of ways to keep social—sometimes you just need a little inspiration from the Insurance Bloggers!